Guided tour by Lorenzo de Rita

Sunday 30 January 2011, 3 pm
Location: Hogewal 1-9, The Hague
Language: English
No reservations required

Every Sunday afternoon you are welcome to join one of the guided tours of  ‘Speak, Memory'. Special external guests and staff members of Stroom will give their personal interpretation of the exhibition. During the tours there is an opportunity for exchange and discussion.

Today a tour by Lorenzo de Rita
Lorenzo de Rita of The Soon Institute will give a tour in English. He is one of the authors of 'Trail House', a book about the eponymous project by architect Anne Holtrop which is part of 'Speak, Memory'.

Lorenzo de Rita (1969, Rome, Italy) currently lives in Amsterdam where he works as director of The Soon Institute - a newly established Observatory and Research Centre on experimental communication. Previously he was the CCO and Chairman of Euro RSCG Netherlands (Havas Group) and before that Creative Director at Colors Magazine (Benetton). In the course of his career in advertising agencies, Lorenzo De Rita worked for brands such as Nike, adidas, Diesel, Volvo, Volkswagen and MTV. His work in advertising has been honoured with several international awards. Once defined as 'the closest thing to a philosopher you'll come across in advertising', he is also a lecturer at various universities around the world, a prolific essayist, a book publisher and the president of Jointhepipe.org - a community of tap water drinkers with the dream of redistributing water around the world by building the longest water pipe ever seen.

Sunday 30 Jan '11 3 pm
Hogewal 1-9, The Hague
Entrance: free